Jaide & Joel’s Baking Co. Kelowna
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🍩 Jaide & Joel’s Baking Co.
is the kind of bakery that makes having dietary restrictions feel downright indulgent. Everything made at this colourful Rutland bakery and café is both gluten-free and vegan, yet some of its biggest fans happily point out that they’re neither. The cake donuts are the stars, with flavours like Churro, Lemon Blueberry and Boston Cream earning a devoted following, but the cases and freezers go well beyond sweets with scones, muffins, breads, pizza crusts and other take-home staples. Founded by Jaide Hatfield and Joel Murga when they were just 19, the business grew from Okanagan farmers’ markets into a neighbourhood bakery that celiac and plant-based customers now seek out whenever they’re in Kelowna. Come for the rare freedom of choosing anything in the bakery case; come back because the donuts are actually that good.
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🍽️ Jaide & Joel's Baking Co. Menu
⭐ Jaide & Joel's Baking Co. is known for Cake Donuts and Churro Donut.
🍞 Bread
Freshly baked breads from a dedicated gluten-free bakery, with classic loaves and savoury or sweet varieties.
Cinnamon Raisin Bread
A gluten-free bread with cinnamon and raisins for a lightly sweet loaf.
Hearty Loaf
A hearty gluten-free loaf for everyday slicing, sandwiches and toast.
Jalapeño Olive Cheddar Loaf
A savoury gluten-free loaf with jalapeño, olives and cheddar cheese.
White Loaf
A classic gluten-free white loaf for sandwiches, toast and everyday use.
🍩 Cake Donuts
Gluten-free cake donuts in a variety of classic, fruity and dessert-inspired flavours.
Apple Fritter Cake Donut
An apple fritter-inspired gluten-free cake donut.
Black Forest Cake Donut
A Black Forest-inspired gluten-free cake donut with chocolate and cherry flavours.
Chocolate Sprinkle Cake Donut
A chocolate gluten-free cake donut finished with sprinkles.
Churro Cake Donut
A churro-inspired gluten-free cake donut with cinnamon sugar flavour.
Cookie Dough Cake Donut
A gluten-free cake donut inspired by classic cookie dough.
Cookies N’ Milk Cake Donut
A cookies-and-milk-inspired gluten-free cake donut.
Donut Bites
Bite-sized gluten-free cake donut treats.
Lemon Raspberry Cake Donut
A gluten-free cake donut featuring lemon and raspberry flavours.
Oreo Cake Donut
An Oreo-inspired gluten-free cake donut.
Passionfruit Cake Donut
A fruity gluten-free cake donut featuring passionfruit flavour.
Peach Crumble Cake Donut
A peach crumble-inspired gluten-free cake donut.
Vanilla Funfetti Cake Donut
A vanilla gluten-free cake donut with funfetti-inspired flavour.
🎂 Cakes
Vegan and gluten-free cakes made with high-quality ingredients and no animal products or gluten, available in classic and celebration-ready flavours.
Chocolate Cake
A rich chocolate cake that is both vegan and gluten-free.
Cookies n' Cream Cake
A cookies and cream-inspired cake that is both vegan and gluten-free.
Vanilla Cake
A classic vanilla cake that is both vegan and gluten-free.
Vanilla Funfetti Cake
A vanilla funfetti cake with a playful celebration-inspired flavour. Vegan and gluten-free.
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🍥 Cinnamon Buns
Gluten-free cinnamon buns available fresh or in a convenient frozen pack for enjoying at home.
Cinnamon Bun
A classic gluten-free cinnamon bun with warm cinnamon flavour.
Frozen Cinnamon Bun Pack
A pack of gluten-free cinnamon buns sold frozen for convenient baking or reheating at home.
🍪 Cookies
Gluten-free cookies in classic and colourful bakery flavours.
Chocolate Chip Cookie
A classic gluten-free cookie with chocolate chips.
Funfetti Cookie
A funfetti-inspired gluten-free cookie with a colourful celebration twist.
🧁 Cupcakes
Gluten-free cupcakes in classic, chocolatey and dessert-inspired flavours.
Vanilla Sprinkle Cupcake
A vanilla gluten-free cupcake finished with sprinkles.
Chocolate Sprinkle Cupcake
A chocolate gluten-free cupcake finished with sprinkles.
Oreo Cupcake
An Oreo-inspired gluten-free cupcake.
Cookies n' Cream Cupcake
A cookies and cream-inspired gluten-free cupcake.
Churro Cupcake
A churro-inspired gluten-free cupcake with cinnamon flavour.
Chocolate Cupcake
A classic chocolate gluten-free cupcake.
Vanilla Cupcake
A classic vanilla gluten-free cupcake.
🧁 Muffins
Gluten-free muffins in classic fruit and bakery-inspired flavours.
Banana Chocolate Chip Muffin
A gluten-free banana muffin with chocolate chips.
Blueberry Muffin
A gluten-free muffin featuring blueberry flavour.
Lemon Poppyseed Muffin
A gluten-free lemon muffin with poppy seeds.
🥧 Pie
Classic gluten-free pie in seasonal bakery flavours.
Apple or Pumpkin Pie
A gluten-free pie available in your choice of apple or pumpkin.
🥐 Scones
Gluten-free scones available in sweet and savoury flavours, with frozen options for enjoying at home.
Blueberry Scone
A gluten-free scone featuring blueberry flavour.
Cheddar & Chive Scone
A savoury gluten-free scone with cheddar and chives.
Frozen Scones
Gluten-free scones sold frozen for convenient baking or reheating at home.
Raspberry Scone
A gluten-free scone featuring raspberry flavour.
🍫 Squares
Gluten-free bakery squares featuring chocolate, fruit and classic flavours.
Brownie
A classic gluten-free chocolate brownie.
Date Square
A classic gluten-free date square.
Strawberry Rhubarb Square
A gluten-free square featuring strawberry and rhubarb flavours.
🍕 Pizza Crust
Gluten-free pizza crust ready for creating your own pizza at home.
Pizza Crust
Gluten-free pizza crusts sold in a pack of two. Pickup only.
🥞 Dry Flour Blends
Gluten-free flour and baking mixes for convenient cooking and baking at home.
Pancake Mix
A gluten-free dry mix for making pancakes at home.
All Purpose Flour Blend
A versatile gluten-free flour blend for home baking and cooking.
⭐ Jaide & Joel's Baking Co. Favourites
These selections are based on dishes commonly praised in Google reviews.
Cake Donuts
The runaway customer favourite, praised by celiac, vegan and unrestricted diners alike for being moist, dense, flavourful and remarkably unlike stereotypical gluten-free baking.
Churro Donut
One of the most consistently praised flavours, with customers returning for its cinnamon-sugar sweetness and calling it a household favourite.
Lemon Donuts
Lemon Blueberry and Lemon Lavender have both earned enthusiastic fans for their bright flavours and soft cake-donut texture.
Chocolate Donuts
Chocolate Sprinkle, Chocolate Salted Almond Brownie and other rotating chocolate creations are recurring favourites among customers.
Boston Cream Donut
A customer standout from the rotating donut selection, praised alongside the popular Churro Donut.
Blueberry Scone
A particularly strong recent favourite, with one repeat customer calling it unreal every time they have had one.
Chocolate Chip Cookie
One customer went so far as to call it the best cookie they had ever eaten and immediately bought four more for their family.
Banana Muffin
A favourite among celiac customers, with one reviewer wishing these soft, moist muffins were available every day.
Cakes
Celebration cakes earn enthusiastic reviews for proving that gluten-free, dairy-free and vegan baking can still deliver great flavour and texture.
Ice Cream Sandwich
A standout treat for customers avoiding dairy, with one reviewer calling it the best ice cream sandwich they had ever had.
Breakfast Wrap
The savoury side has its fans too, with repeat customers praising the breakfast wrap alongside the bakery's sweets and coffee.
Coffee & Lattes
Coffee is a recurring part of the Jaide & Joel's ritual, with customers praising everything from classic espresso drinks to hazelnut and macadamia lattes and London Fogs.
🍽️ Dining Experience
Dedicated Gluten-Free Bakery
Everything produced at Jaide & Joel's is gluten-free, giving people with celiac disease a rare opportunity to choose freely from an entire bakery case.
100% Vegan
The bakery is completely plant-based as well as gluten-free, so its donuts, cakes, breads, sandwiches and other treats contain no animal products.
More Than a Specialty Bakery
Some of the strongest praise comes from customers who aren't vegan or gluten-free at all and simply return because they genuinely love the baking.
Bakery & Café
Jaide & Joel's combines its bakery counter with a casual café where customers can settle in with coffee, breakfast, lunch or something sweet.
Sweet & Savoury
Donuts may get most of the attention, but the selection extends to muffins, scones, cookies, cakes, breads and savoury café food.
Rotating Treats
Changing donut and baking flavours make repeat visits interesting, with customers frequently mentioning discovering a new favourite.
Stock-Up Stop
Fresh and frozen breads, pizza crusts and other take-home baking give customers a chance to leave with more than the day's coffee and donut.
Built Around Dietary Inclusion
The bakery was created specifically to make good baking accessible to people with dietary restrictions rather than treating gluten-free and vegan choices as an afterthought.
🅿️ Parking & Accessibility
Montgomery Road Location
Jaide & Joel's is located at 555 Montgomery Road in Kelowna's Rutland neighbourhood.
Neighbourhood Café
Its Rutland location makes the bakery a convenient local coffee and treat stop away from downtown Kelowna's busiest tourist areas.
Wheelchair Accessible
Current listings identify the bakery as wheelchair accessible.
Indoor Seating
The shop has café seating for customers who want to enjoy their coffee, baking or lunch inside.
Outdoor Seating
Patio seating provides another option during Kelowna's warmer months.
Take-Home Friendly
The bakery's combination of fresh treats and frozen breads and staples makes it particularly easy to stock up during a visit.
📍 Landmarks & Location
Rutland
Jaide & Joel's is rooted in Kelowna's Rutland neighbourhood, where the couple opened their first retail bakery after getting their start at local farmers' markets.
Rutland Road
The bakery sits just off Rutland Road, one of the neighbourhood's main commercial routes.
Montgomery Road
Its Montgomery Road location puts the bakery in a quieter pocket just off Rutland's main shopping and dining corridor.
Mission Creek Area
The bakery is a short drive from the Mission Creek and Highway 33 areas, making it an easy detour while travelling through eastern Kelowna.
A Local Okanagan Brand
Jaide & Joel's reach extends beyond the Rutland bakery, with its products also sold through other businesses and stores around the Okanagan.
📱 Ordering Options
Walk-In
Customers can stop into the Rutland bakery to choose from the day's fresh selection of donuts, muffins, scones, cookies and other treats.
Online Ordering
Orders can be placed online for pickup, including items that customers want to secure ahead of their visit.
Takeout
The bakery is well set up for grabbing coffee, individual treats, boxes of donuts and savoury food to go.
Dine-In
Café seating is available for customers who want to stay for coffee, breakfast, lunch or something sweet.
Celebration Cakes
Cakes can be ordered for birthdays and other celebrations, giving gluten-free and vegan guests an alternative to conventional bakery cakes.
Wedding Treats
Customers have used Jaide & Joel's donuts for weddings, with reviews describing them as a hit even among guests without dietary restrictions.
Frozen Take-Home Baking
Breads, buns, pizza crusts and other freezer items make it possible to stock up on gluten-free and vegan staples for home.
Local Retail Availability
Some Jaide & Joel's products are also carried by other stores and businesses around the Okanagan.
Limited Delivery
Selected products may be available for local delivery through DoorDash.
💬 Customer Feedback
The Donuts Have a Following
Customers repeatedly describe Jaide & Joel's cake donuts as the best gluten-free or vegan donuts they have found, and some visitors make the bakery a regular stop whenever they come to Kelowna.
Celiac Customers Can Relax
For people accustomed to scrutinizing bakery cases and worrying about gluten, being able to choose from an entirely gluten-free bakery is a major part of the experience.
Non-Vegans Love It Too
A striking number of reviewers make a point of saying they aren't vegan or gluten-free and still happily return for the baking.
Texture Defies Expectations
Customers frequently praise the donuts, muffins and cakes for being soft and moist rather than dry, gritty or crumbly like gluten-free baking can sometimes be.
Worth Travelling For
Reviews include customers who stop whenever they visit from Vancouver, North Vancouver and Penticton, as well as travellers who discovered the bakery while staying in Kelowna.
Made for Celebrations
Donuts and cakes have found their way into weddings, birthdays and family gatherings, particularly when guests have a mix of dietary needs.
Lots to Choose From
Customers with dietary restrictions especially appreciate being able to choose among an entire display of treats rather than settling for one token gluten-free option.
Sweetness Is a Matter of Taste
While the donuts have an exceptionally loyal following, some customers find the cake-style treats sweeter than they prefer.
Service Experiences Vary
Many customers praise friendly and helpful staff, although a smaller number of reviews describe disappointing interactions or service issues.
A Rutland Favourite
What began as a specialty bakery has developed a loyal local following, with customers returning for coffee and treats regardless of whether they actually need gluten-free or vegan food.
